Sunday Sunset Seltzers
Sunday Sunset Seltzers is my concept for a THC seltzer drink company, inspired by the recent boom in the functional THC drink market. The product features 6mg THC per can, and has 4 primary flavors; Mandarin, Honeycrisp, Grapefruit and Lemonade. I was tasked to create the full branding suite for the company, including strategic direction and a design system for can labels.
My creative direction for Sunday Sunset is oozing a 70's disco style, by implementing trippy Risograph effects and hallucinogenic illustrations.
The target audience I've designed around would be a younger, 21-30 adult market, experienced with other THC drinks in its up-and-coming product space, but looking for something with more visual flair. Sunday Sunset was built both to align itself with other THC products, but also to fit in with trendy craft beer design, so it fits right in at a party.
The target audience I've designed around would be a younger, 21-30 adult market, experienced with other THC drinks in its up-and-coming product space, but looking for something with more visual flair. Sunday Sunset was built both to align itself with other THC products, but also to fit in with trendy craft beer design, so it fits right in at a party.
Project Scope:
• Brand Identity
• Monogram Design
• Packaging Design
• Creative Direction
• Illustration
• Copywriting
