Please? Vegan Chocolates



Please? Is my concept for a brand of ethically sourced vegan chocolates, made from oat milk and fair trade cocoa. Infused in the visual identity is a caring and friendly demeanor, intended to target an all-ages demographic looking for a conscious plant-based chocolate bar.
Included is a system for packaging design, encompassing its 4 flavors of regular oat milk, raspberry, caramel filled, and almond.
Through comprehensive research, the finalized identity finds success in honing-in on a vegan chocolate target market, all while being as approachable as possible, so as to not alienate consumers of all ages.

A From-scratch logotype was drawn and vectorized to serve as the main visual identifier for Please.




Project Scope:
• Brand Identity
• Custom Typography
• Logo Design
• Copywriting
• Packaging Design
• Brand Usage Guidelines
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