Lucid Beans
Lucid Beans is a micro-roastery and café with a simple defining concept: specialty decaf coffee that doesn't suck.
Between decaf offerings such as thermal shock, pink bourbons, and even co-ferments, Lucid offers a whole world of unique and fun coffees to enjoy. Gone are the days of lackluster decaf from a café, sitting and waiting in the back of the barista bar until someone dares order a cup. Those who may only drink decaf for either preferential or medical reasons deserve better, fresher, and cooler specialty beans of all kinds.
The visual identity system and tone of voice I have created effectively spreads the message of their premium decaffeinated coffee, whilst having fun with a mysterious, psychedelic tone and dark photography.
Project Scope
• Logo Design
• Brand Identity
• Menu Layout
• Packaging System
