Kind Hard Cider
Kind is a conceptual up-and-coming hard cider brand looking to disrupt the market with a commitment to quality and sustainability. In an adult beverage area dominated by male-oriented visual language, Kind intends to present itself as more delicate and feminine, to stand out on a shelf, and to align itself with highly social media-marketed drinks such as Olipop.
The visual language and packaging system I have created finds success in the challenge presented in the brief, by honing in on a underserved mid 20's female customer base in the hard cider space.
Project Scope:
• Brand Identity
• Logotype Design
• Packaging System
• Social Media Design
